Social Media
For the University of Georgia’s New Media Institute and TEDxUGA
UGA New Media Institute
169%
Increase in NMI Instagram followers
I managed all aspects of the New Media Institute’s social media, including strategy development, content creation, and analytics monitoring. I also oversee a graduate assistant who assists in these efforts.
Since the majority of my audience is students, I focused much of my attention on Instagram:
Follow the NMI:
TEDxUGA
241%
Increase in Instagram followers
Additionally, as a service initiative, I oversee all communications for TEDxUGA including social media. While TEDxUGA’s audience consists of faculty/staff, students, and alumni—students serve as our main audience on social media. So, once again, I focus much of my efforts on Instagram: